Good design serves people.
Great design moves the business.
I help teams decide what to build — and why.
Good design serves people.
Great design moved the business
I help teams decide what to build — and why.
Good design serves people.
Great design moves the business.
I help teams decide what to build and why.
I am a Design Strategist & UX Researcher
I am a Design Strategist & UX Researcher
Design Strategist & UX Researcher
specializing in early-stage discovery, UX strategy, and systems thinking.
Get in touch
Seattle WA
Get in touch
Seattle WA
My Expertise
My Expertise
Design Research
Framing the right questions, uncovering behavioral patterns, and translating insights into strategic direction.
Design Strategy
Defining problem spaces, opportunity frameworks, and experience principles that guide product and service decisions.
Facilitation
Aligning cross-functional teams through workshops, synthesis sessions, and decision-making frameworks.
Design Research
Framing the right questions, uncovering behavioral patterns, and translating insights into strategic direction.
Design Strategy
Defining problem spaces, opportunity frameworks, and experience principles that guide product and service decisions.
Facilitation
Aligning cross-functional teams through workshops, synthesis sessions, and decision-making frameworks.
Design Research
Framing the right questions, uncovering behavioral patterns, and translating insights into strategic direction.
Design Strategy
Defining problem spaces, opportunity frameworks, and experience principles that guide product and service decisions.
Facilitation
Aligning cross-functional teams through workshops, synthesis sessions, and decision-making frameworks.
Design Research
Framing the right questions, uncovering behavioral patterns, and translating insights into strategic direction.
Design Strategy
Defining problem spaces, opportunity frameworks, and experience principles that guide product and service decisions.
Facilitation
Aligning cross-functional teams through workshops, synthesis sessions, and decision-making frameworks.
Design Research
Framing the right questions, uncovering behavioral patterns, and translating insights into strategic direction.
Design Strategy
Defining problem spaces, opportunity frameworks, and experience principles that guide product and service decisions.
Facilitation
Aligning cross-functional teams through workshops, synthesis sessions, and decision-making frameworks.
Design Research
Framing the right questions, uncovering behavioral patterns, and translating insights into strategic direction.
Design Strategy
Defining problem spaces, opportunity frameworks, and experience principles that guide product and service decisions.
Facilitation
Aligning cross-functional teams through workshops, synthesis sessions, and decision-making frameworks.
Design Research
Framing the right questions, uncovering behavioral patterns, and translating insights into strategic direction.
Design Strategy
Defining problem spaces, opportunity frameworks, and experience principles that guide product and service decisions.
Facilitation
Aligning cross-functional teams through workshops, synthesis sessions, and decision-making frameworks.
Design Research
Framing the right questions, uncovering behavioral patterns, and translating insights into strategic direction.
Design Strategy
Defining problem spaces, opportunity frameworks, and experience principles that guide product and service decisions.
Facilitation
Aligning cross-functional teams through workshops, synthesis sessions, and decision-making frameworks.
Design Research
Framing the right questions, uncovering behavioral patterns, and translating insights into strategic direction.
Design Strategy
Defining problem spaces, opportunity frameworks, and experience principles that guide product and service decisions.
Facilitation
Aligning cross-functional teams through workshops, synthesis sessions, and decision-making frameworks.
Design Research
Framing the right questions, uncovering behavioral patterns, and translating insights into strategic direction.
Design Strategy
Defining problem spaces, opportunity frameworks, and experience principles that guide product and service decisions.
Facilitation
Aligning cross-functional teams through workshops, synthesis sessions, and decision-making frameworks.
Design Research
Framing the right questions, uncovering behavioral patterns, and translating insights into strategic direction.
Design Strategy
Defining problem spaces, opportunity frameworks, and experience principles that guide product and service decisions.
Facilitation
Aligning cross-functional teams through workshops, synthesis sessions, and decision-making frameworks.
Design Research
Framing the right questions, uncovering behavioral patterns, and translating insights into strategic direction.
Design Strategy
Defining problem spaces, opportunity frameworks, and experience principles that guide product and service decisions.
Facilitation
Aligning cross-functional teams through workshops, synthesis sessions, and decision-making frameworks.
Clients I have worked with
Clients I have worked with
Case Studies
Case Studies
Here are three outcome-driven case studies and five method spotlights that demonstrate my range of expertise.
LoadBoard Mobile App
Restructured a fragmented logistics tool into a user-driven platform, driving 2× recommendation intent through research-led product strategy.
Role: UX Research Lead & Design Manager
Industry: Logistics
LoadBoard Mobile App
Restructured a fragmented logistics tool into a user-driven platform, driving 2× recommendation intent through research-led product strategy.
Role: UX Research Lead & Design Manager
Industry: Logistics
Gensler City Infrastructure Analysis
Developed a city-comparative framework that became the foundation for Gensler’s broader Cities Research methodology project.
Role: Strategy & Data Storytelling
Industry: Urban Analytics
Gensler City Infrastructure Analysis
Developed a city-comparative framework that became the foundation for Gensler’s broader Cities Research methodology project.
Role: Strategy & Data Storytelling
Industry: Urban Analytics
NewRoots: Rethinking Spousal Relocation
Reframed Spousal Relocation as a Long-Term Service Journey earning an 86% adoption intent from the primary user group during concept testing.
Role: Design Research & Product Innovation
Industry: Global Mobility
NewRoots: Rethinking Spousal Relocation
Reframed Spousal Relocation as a Long-Term Service Journey earning an 86% adoption intent from the primary user group during concept testing.
Role: Design Research & Product Innovation
Industry: Global Mobility
Method Spotlights
Case Studies
Here are selected strategy-led case studies & method spotlights demonstrating, how I help teams move from ambiguity to clarity.
LoadBoard Mobile App
Restructured a fragmented logistics tool into a user-driven platform, driving 2× recommendation intent through research-led product strategy.
Role: UX Research Lead & Design Manager
Industry: Logistics
Gensler City Infrastructure Analysis
Developed a city-comparative framework that became the foundation for Gensler’s broader Cities Research methodology.
Role: Strategy & Data Storytelling
Industry: Urban Analytics
NewRoots: Rethinking Spousal Relocation
Reframed Spousal Relocation as a Long-Term Service Journey earning an 86% adoption intent from the primary user group during concept testing.
Role: Design Research & Product Innovation
Industry: Global Mobility