NITYA JOIS
UX RESEARCHER | EXPERIENCE STRATEGIST
UX RESEARCHER | EXPERIENCE STRATEGIST
Designing the thinking
behind the design.
Designing the thinking
behind the design.
Designing the thinking
behind the design.
Grounded in architecture, human behavior, digital interfaces, and strategic design,
I help teams define the real problem before they design the solution.
Grounded in architecture, human behavior, digital interfaces, and strategic design, I help teams surface the real problem before they design the solution.
NITYA JOIS
UX RESEARCHER | EXPERIENCE STRATEGIST
Grounded in architecture, human behavior, digital interfaces, and strategic design, I help teams surface the real problem before they design the solution.
Get in touch
Seattle WA
Get in touch
Seattle WA
SELECTED WORKS
SELECTED WORKS
Projects where framing the question
was as important as answering it
Projects where framing the question was as important as answering it
Each case study begins with a reframed research question, surfaced through interviews, behavioral patterns, systems mapping, and field insight. That’s usually where the real work begins.
Each case study begins with a reframed research question, surfaced through interviews, behavioral patterns, systems mapping, and field insight. That’s usually where the real work begins.
METHOD SPOTLIGHTS
How I navigate complex problems
Research explorations that reveal the tools and protocols I use to uncover what drives behaviour and systems.
DIARY STUDIES
Mapping how young learners navigate confidence, anxiety, and growth over time.
DIARY STUDIES
Mapping how young learners navigate confidence, anxiety, and growth over time.
CONCEPT TESTING
Testing behavioral interventions that make sustainable wardrobe choices practical and repeatable.
CONCEPT TESTING
Testing behavioral interventions that make sustainable wardrobe choices practical and repeatable.
IN-FIELD OBSERVATION
Using behavioral analysis to inform spatial interventions across high-traffic zones.
IN-FIELD OBSERVATION
Using behavioral analysis to inform spatial interventions across high-traffic zones.
STRUCTURING HUMAN-AI INTERACTION FLOWS
Translating insights into scalable chatbot architecture and improving operational efficiency of designers
STRUCTURING HUMAN-AI INTERACTION FLOWS
Translating insights into scalable chatbot architecture and improving operational efficiency of designers
CO-DESIGN WORKSHOPS
Surfacing the gap between founder intent & user perception to redesign brand trust from the inside out.
CO-DESIGN WORKSHOPS
Surfacing the gap between founder intent & user perception to redesign brand trust from the inside out.
FUTURES SCENARIO DESIGN
Building rehearsal spaces for collective problem-solving across urgent, uncertain timescales.
FUTURES SCENARIO DESIGN
Building rehearsal spaces for collective problem-solving across urgent, uncertain timescales.
METHOD SPOTLIGHTS
How I navigate complex problems
Research explorations that reveal the tools and protocols I use to uncover what drives behaviour and systems.
WRITING
WRITING
Thinking Out Loud- In Public
Thinking Out Loud- In Public
My writing is reflective and observation-led, connecting specific moments to design strategy questions that feel bigger than the moment. Published in UX Collective and on Medium.
My writing is reflective and observation-led, connecting specific moments to design strategy questions that feel bigger than the moment. Published in UX Collective and on Medium.
UX COLLECTIVE- BOOTCAMP
Design is a Hard Science: Moving beyond the "Aesthetic Addition
From the oxygen of the agency to the friction of the boardroom: Why design is often mistaken for aesthetics instead of infrastructure.
UX COLLECTIVE- BOOTCAMP
Design is a Hard Science: Moving beyond the "Aesthetic Addition"
From the oxygen of the agency to the friction of the boardroom: Why design is often mistaken for aesthetics instead of infrastructure.
UX COLLECTIVE- BOOTCAMP
We’ve optimized user experience into oblivion.
How the golden age of radio reminds us that friction and imagination are features, not flaws, in design.
UX COLLECTIVE- BOOTCAMP
We’ve optimized user experience into oblivion.
How the golden age of radio reminds us that friction and imagination are features, not flaws, in design.
Open to new roles- Seattle & Remote
Looking for roles in UX Research, Design Research, Design & Experience Strategy, and strategy-oriented experience design, on teams where insight actually shapes the work.
Nitya Jois | Seattle WA
Open to new roles- Seattle & Remote
Looking for roles in UX Research, Design Research, Design & Experience Strategy, and strategy-oriented experience design, on teams where insight actually shapes the work.
Nitya Jois | Seattle WA
Open to new roles- Seattle & Remote
Looking for roles in UX Research, Design Research, Design & Experience Strategy, and strategy-oriented experience design, on teams where insight actually shapes the work.
Nitya Jois | Seattle WA