Concept Testing & Feature Prioritization: Designing Digital Solutions for Conscious Fashion
Concept Testing & Feature Prioritization: Designing Digital Solutions for Conscious Fashion
Concept Testing & Feature Prioritization: Designing Digital Solutions for Conscious Fashion
Context
As part of the UW UX & Visual Interface Design course (2022), our team explored how digital tools could help users make more conscious fashion choices. Although interview participants expressed a desire to be sustainable, many lacked clarity on how to take action and when sustainable behaviors fit into their routines. Our challenge was to design and test concepts that made sustainable decision-making intuitive, engaging, and practical.
My Role
Led concept testing planning and facilitation
Designed stimuli and concept screens
Conducted participant interviews (as facilitator & scribe)
Synthesized insights and prioritized features
Supported final concept direction
Methods
Concept Testing with 16 participants
Stimulus-based walkthroughs (4 screens per concept)
Archetype development (2 types based on interviews)
Feature Importance Rating
Rank-order Preference Analysis
We tested four concepts designed around learning, tracking, styling, and social inspiration:
Fash Farm – Gamified sustainable production lifecycle
Stream Steward – Daily outfit eco-score + growing digital ecosystem
Conscious Fashionista – Sustainable styling + personalized wardrobe planning
Ensemble – Digital wardrobe, outfit inspiration, and social sharing
Key Insight
Participants wanted sustainability to feel accessible, actionable, and personally relevant. They gravitated toward tools that:
Used their existing wardrobe (digital twin)
Supported restyling and outfit planning
Provided data-driven guidance toward more sustainable choices
Included after-care education (mending, fabric care, lifecycle)
Offered lightweight learning moments (e.g., Fash Farm’s learning hub)
Outcome
The strongest concepts were Ensemble and Conscious Fashionista. Using participants’ feature preferences, we combined the most valued aspects into a new unified solution prototype, integrating:
A digital wardrobe
Restyling/styling suggestions
Sustainability scoring and personalized recommendations
A learning hub for low-effort sustainability education
This final direction was backed directly by user data and prioritized sustainable behavior change through fun, practical, and repeatable interactions.
Journey Map for making a conscious buying decision for clothes
Journey Map for making a conscious buying decision for clothes
4 Concepts that were tested
4 Concepts that were tested
Feature Preference Visualization
Feature Preference Visualization
Hi-fi prototype of the Learning Hub feature in the finalized app concept- SustainStyle
Hi-fi prototype of the Learning Hub feature in the finalized app concept- SustainStyle
Context
As part of the UW UX & Visual Interface Design course (2022), our team explored how digital tools could help users make more conscious fashion choices. Although interview participants expressed a desire to be sustainable, many lacked clarity on how to take action and when sustainable behaviors fit into their routines. Our challenge was to design and test concepts that made sustainable decision-making intuitive, engaging, and practical.
My Role
Led concept testing planning and facilitation
Designed stimuli and concept screens
Conducted participant interviews (as facilitator & scribe)
Synthesized insights and prioritized features
Supported final concept direction
Methods
Concept Testing with 16 participants
Stimulus-based walkthroughs (4 screens per concept)
Archetype development (2 types based on interviews)
Feature Importance Rating
Rank-order Preference Analysis
We tested four concepts designed around learning, tracking, styling, and social inspiration:
Fash Farm – Gamified sustainable production lifecycle
Stream Steward – Daily outfit eco-score + growing digital ecosystem
Conscious Fashionista – Sustainable styling + personalized wardrobe planning
Ensemble – Digital wardrobe, outfit inspiration, and social sharing
Key Insight
Participants wanted sustainability to feel accessible, actionable, and personally relevant. They gravitated toward tools that:
Used their existing wardrobe (digital twin)
Supported restyling and outfit planning
Provided data-driven guidance toward more sustainable choices
Included after-care education (mending, fabric care, lifecycle)
Offered lightweight learning moments (e.g., Fash Farm’s learning hub)
Outcome
The strongest concepts were Ensemble and Conscious Fashionista. Using participants’ feature preferences, we combined the most valued aspects into a new unified solution prototype, integrating:
A digital wardrobe
Restyling/styling suggestions
Sustainability scoring and personalized recommendations
A learning hub for low-effort sustainability education
This final direction was backed directly by user data and prioritized sustainable behavior change through fun, practical, and repeatable interactions.